The big headline.
Tell 'em what you do.
Don't overcomplicate this bit. Just tell your customers you're local, and you actually turn up when you say you will. That's all they care about.
Get in touch-
The Main Thing You Do
Briefly explain your main service here. E.g., 'We fix leaking taps before your house floods.'
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The Other Thing
Your secondary service. E.g., 'Roof restorations that don't cost an arm and a leg.' Keep it short.
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The Third Thing
One more service. Don't list 50 things here, nobody reads that much. Just the money-makers.
We've been doing this for years
This is where we talk about how you're 'family-owned' or 'operated since 1998'. It builds trust so people know you aren't going to run off with their deposit.
We'll write a couple of sentences about how you pride yourself on quality workmanship and cleaning up after yourself. It makes you look professional.
Another call to action
Specialist Services for Locals
This section is great for SEO (Google stuff). We'll write a paragraph here mentioning your specific suburb and the specific job you want more of.
For example: 'If you need a reliable sparky in Eltham, we are the team to call.' It helps you show up in search results when people are looking for help.
Get a QuoteProof Of Your Good Work
Show examples of your finest creations here
People reckon we're alright
This is where we put your 5-star reviews. It proves you aren't a cowboy operator.
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Top Bloke
Turned up on time, did the job, didn't charge me a fortune. Would definitely recommend to anyone needing work done.
Bazza K. -
Great Service
Finally a tradie who actually answers the phone. The job was clean and they took their rubbish with them. 5 stars.
Shazza M.
Get Sorted Today
Don't hide your phone number. We put it right here so they can call you and pay you money. Simple.